INNOVATIVE TECHNOLOGY

INNOVATIVE TECHNOLOGY

INNOVATIVE TECHNOLOGY

INNOVATIVE TECHNOLOGY

Our technologies

Our technologies

Our technologies

Our technologies

Fit Analytics’ solutions are powered by a vast database of garment, size, and fit information as well as purchase and return data records. Our artificial intelligence (AI) guidance helps apparel shoppers find the perfect product and fit through highly accurate, personalized recommendations, alleviating hassle and confusion for consumers and costly returns for retailers.
Fit Analytics’ solutions are powered by a vast database of garment, size, and fit information as well as purchase and return data records. Our artificial intelligence (AI) guidance helps apparel shoppers find the perfect product and fit through highly accurate, personalized recommendations, alleviating hassle and confusion for consumers and costly returns for retailers.
Fit Analytics’ solutions are powered by a vast database of garment, size, and fit information as well as purchase and return data records. Our artificial intelligence (AI) guidance helps apparel shoppers find the perfect product and fit through highly accurate, personalized recommendations, alleviating hassle and confusion for consumers and costly returns for retailers.
a laptop on a desk with code on the screen
a laptop on a desk with code on the screen

Machine learning overview

Machine learning overview

Advanced machine learning algorithms are used to analyze garment information, purchase and return patterns, individualized body shapes, and personal preferences of shoppers to deliver personalized recommendations for the items that are most likely to align with their preferences and body, resulting in more conversions and fewer returns.

Advanced machine learning algorithms are used to analyze garment information, purchase and return patterns, individualized body shapes, and personal preferences of shoppers to deliver personalized recommendations for the items that are most likely to align with their preferences and body, resulting in more conversions and fewer returns.

Graphic showing a simplified process of how algorithms and models work

Algorithms and models

Algorithms and models

Rather than relying exclusively on brand comparison and digital twins, our machine-learning solution leverages over a decade of deep body modeling expertise and data, production size charts, and the industry's largest collection of retail sales and returns records to produce personalized guidance and accurate size recommendations.

Advanced machine learning is used to compute the similarities between shoppers’ real bodies, their actual preferences, and the retailer’s products. Based on purchase and return behavior, our algorithms calculate and recommend items the shopper will most likely keep. Fed by an ongoing closed feedback loop between recommendations and return behavior, our models continuously learn and refine themselves, ensuring high-quality, stable, accurate results.
Rather than relying exclusively on brand comparison and digital twins, our machine-learning solution leverages over a decade of deep body modeling expertise and data, production size charts, and the industry's largest collection of retail sales and returns records to produce personalized guidance and accurate size recommendations.

Advanced machine learning is used to compute the similarities between shoppers’ real bodies, their actual preferences, and the retailer’s products. Based on purchase and return behavior, our algorithms calculate and recommend items the shopper will most likely keep. Fed by an ongoing closed feedback loop between recommendations and return behavior, our models continuously learn and refine themselves, ensuring high-quality, stable, accurate results.
rebel general ecommerce manager
rebel general ecommerce manager

James Gill

General Manager E-Commerce, rebel

“rebel is thrilled to join forces with Fit Analytics to offer our customers the best possible online shopping experience. We pride ourselves in leveraging the best technologies available to ensure our customers are continually inspired in their shopping journey. The world’s leading sizing solution – Fit Finder – was the best choice to support our customer-first e-commerce approach. We look forward to a long and fruitful partnership.”
woman wearing a green shirt and nike shoes running

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a New
World of E-Commerce
Technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics