Guide shoppers to choices they don't second-guess

A shopping guidance system for apparel retailers, built on data that reflects how real shoppers buy, return, and keep products. Deploy it as a dedicated sizing widget or a full AI shopping assistant.

Guide shoppers to choices they don't second-guess

A shopping guidance system for apparel retailers, built on data that reflects how real shoppers buy, return, and keep products. Deploy it as a dedicated sizing widget or a full AI shopping assistant.

Guide decisions from discovery to decision

AI Shopping Assistant

Guide decisions from discovery to decision

AI SHOPPING ASSISTANT

AI SHOPPING ASSISTANT

Assist shoppers from discovery to purchase

Assist shoppers from discovery to purchase

The AI Shopping Assistant helps shoppers find exactly what they’re looking for. It understands size, style, budget, and context – answering questions, narrowing options, and helping shoppers reach the right choice. For retailers, that means stronger conversion and shoppers who trust you to get it right.

Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.

Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.

Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.

AI Shopping Assistant

FIT FINDER

FIT FINDER

Solve the hardest decision: which size to buy

Solve the hardest decision: which size to buy

Solve the hardest decision: which size to buy

When fit is the only blocker, Fit Finder gives shoppers a clear size recommendation. It’s grounded in shopper preferences and a system that understands how fit actually works. Delivered at the moment hesitation appears, Fit Finder removes the need to guess, delay, or order multiple sizes.

Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.

Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.

Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.

Fit Finder

Solve the hardest decision: which size to buy

Fit Finder

4-6%

Fit Finder average
conversion rate increase

2-4%

Fit Finder average
return rate decrease

30%

Fit Finder share of 
purchases, top 15 shops

Fit Finder share of  purchases, top 15 shops

4-6%

Fit Finder average
conversion rate increase

2-4%

Fit Finder average
return rate decrease

30%

Fit Finder share of  purchases, top 15 shops

alpha industries vp global marketing and e-commerce

Matthew Pantoja

VP Global Marketing and E-Commerce, Alpha Industries

“When we went to Fit Analytics with our challenge, they came back with a solution and were able to impact our e-commerce business in less than three months. They exceeded our expectations and moved the needle for us in a significant way.”

man walking up stairs wearing a grey hoodie from alpha industries
man walking up stairs wearing a grey hoodie from alpha industries
+5.7%

Increase in conversion rate

+6.3%

Increase in total orders

man walking up stairs wearing a grey hoodie from alpha industries
+5.7%

Increase in conversion rate

+6.3%

Increase in total orders

Flexible integration

Whether you’re deploying the AI Shopping Assistant or Fit Finder, we work with your existing stack and support implementation end to end. Use our ready-to-deploy surfaces, customize key parts of the experience, or build bespoke journeys using our API – all with the same intelligence underneath.

250+ GLOBAL PARTNERS

Powered by the same engine

We connect a decade’s worth of purchase, return, body, and garment data into one system that understands shoppers. That's why our solutions can reason about fit, style, and context in the same breath. 

250+ GLOBAL PARTNERS

people sitting together at a table with laptops open

Who we are

Who we are

How do you make a shopping decision feel right – not just in the cart, but when the package arrives? Fifteen years later, that question still shapes what we build. 
How do you make a shopping decision feel right – not just in the cart, but when the package arrives? Fifteen years later, that question still shapes what we build. 

Recent blog articles

Recent blog articles

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a New
World of E-Commerce
Technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics