Guide shoppers to choices they don't second-guess
A shopping guidance system for apparel retailers, built on data that reflects how real shoppers buy, return, and keep products. Deploy it as a dedicated sizing widget or a full AI shopping assistant.
Guide shoppers to choices they don't second-guess
A shopping guidance system for apparel retailers, built on data that reflects how real shoppers buy, return, and keep products. Deploy it as a dedicated sizing widget or a full AI shopping assistant.
Guide decisions from discovery to decision
AI Shopping Assistant
Guide decisions from discovery to decision
AI SHOPPING ASSISTANT
AI SHOPPING ASSISTANT
Assist shoppers from discovery to purchase
Assist shoppers from discovery to purchase
The AI Shopping Assistant helps shoppers find exactly what they’re looking for. It understands size, style, budget, and context – answering questions, narrowing options, and helping shoppers reach the right choice. For retailers, that means stronger conversion and shoppers who trust you to get it right.
Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.
Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.
Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.
AI Shopping Assistant
FIT FINDER
FIT FINDER
Solve the hardest decision: which size to buy
Solve the hardest decision: which size to buy
Solve the hardest decision: which size to buy
When fit is the only blocker, Fit Finder gives shoppers a clear size recommendation. It’s grounded in shopper preferences and a system that understands how fit actually works. Delivered at the moment hesitation appears, Fit Finder removes the need to guess, delay, or order multiple sizes.
Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.
Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.
Finding the right fit is the biggest roadblock shoppers face online. It’s also the main reason cited by retailers for lost revenue and increased returns. Fit Finder solves sizing by using machine learning to generate size and fit recommendations based on shopper preferences, sales and returns records, and a database of body scans.
Fit Finder
Solve the hardest decision: which size to buy
Fit Finder
4-6%
Fit Finder average
conversion rate increase
2-4%
Fit Finder average
return rate decrease
30%
Fit Finder share of
purchases, top 15 shops
Fit Finder share of purchases, top 15 shops
4-6%
Fit Finder average
conversion rate increase
2-4%
Fit Finder average
return rate decrease
30%
Fit Finder share of purchases, top 15 shops

Matthew Pantoja
VP Global Marketing and E-Commerce, Alpha Industries
“When we went to Fit Analytics with our challenge, they came back with a solution and were able to impact our e-commerce business in less than three months. They exceeded our expectations and moved the needle for us in a significant way.”


+5.7%
Increase in conversion rate
+6.3%
Increase in total orders

+5.7%
Increase in conversion rate
+6.3%
Increase in total orders
Flexible integration
Whether you’re deploying the AI Shopping Assistant or Fit Finder, we work with your existing stack and support implementation end to end. Use our ready-to-deploy surfaces, customize key parts of the experience, or build bespoke journeys using our API – all with the same intelligence underneath.
250+ GLOBAL PARTNERS




Powered by the same engine
We connect a decade’s worth of purchase, return, body, and garment data into one system that understands shoppers. That's why our solutions can reason about fit, style, and context in the same breath.
250+ GLOBAL PARTNERS




Who we are
Who we are
How do you make a shopping decision feel right – not just in the cart, but when the package arrives? Fifteen years later, that question still shapes what we build.
How do you make a shopping decision feel right – not just in the cart, but when the package arrives? Fifteen years later, that question still shapes what we build.
Recent blog articles
Recent blog articles

Blog
Fit Analytics Innovation featured in RTL Nederland's "Europe Connected"
Grab a cuppa and join our CEO Mar Mercadé and CTO Christoph Sawade on RTL Nederland for the Germany installment of the Europe Connected.

Nicole Yazolino
May 12, 2025 · 2 min read

Blog
What is Unified Commerce for Apparel Retailers?
The fashion industry is rapidly transforming, and one of the most impactful shifts is the emergence of Unified Commerce. But what exactly does that mean?

Nicole Yazolino
May 21, 2025 · 5 min read

Blog
Multiple Size Alert Reduces Returns by 6%
As apparel shopping continues to shift from offline to online, more and more customers are forced to adjust to a new way of shopping.

Nicole Yazolino
Dec 23, 2020 · 4 min read

Blog
Fit Analytics Innovation featured in RTL Nederland's "Europe Connected"
Grab a cuppa and join our CEO Mar Mercadé and CTO Christoph Sawade on RTL Nederland for the Germany installment of the Europe Connected.

Nicole Yazolino
May 12, 2025 · 2 min read

Blog
What is Unified Commerce for Apparel Retailers?
The fashion industry is rapidly transforming, and one of the most impactful shifts is the emergence of Unified Commerce. But what exactly does that mean?

Nicole Yazolino
May 21, 2025 · 5 min read

Blog
Multiple Size Alert Reduces Returns by 6%
As apparel shopping continues to shift from offline to online, more and more customers are forced to adjust to a new way of shopping.

Nicole Yazolino
Dec 23, 2020 · 4 min read

Blog
Fit Analytics Innovation featured in RTL Nederland's "Europe Connected"
Grab a cuppa and join our CEO Mar Mercadé and CTO Christoph Sawade on RTL Nederland for the Germany installment of the Europe Connected.

Nicole Yazolino
May 12, 2025 · 2 min read

Blog
What is Unified Commerce for Apparel Retailers?
The fashion industry is rapidly transforming, and one of the most impactful shifts is the emergence of Unified Commerce. But what exactly does that mean?

Nicole Yazolino
May 21, 2025 · 5 min read

Blog
Multiple Size Alert Reduces Returns by 6%
As apparel shopping continues to shift from offline to online, more and more customers are forced to adjust to a new way of shopping.

Nicole Yazolino
Dec 23, 2020 · 4 min read

FITA INSIGHTS
Fit Analytics Innovation featured in RTL Nederland's "Europe Connected"
Grab a cuppa and join our CEO Mar Mercadé and CTO Christoph Sawade on RTL Nederland for the Germany instalment of the Europe Connected.

Nicole Yazolino
May 12, 2025 · 2 min read

INDUSTRY TRENDS
What is Unified Commerce for Apparel Retailers?
The fashion industry is rapidly transforming, and one of the most impactful shifts is the emergence of Unified Commerce. But what exactly does that mean?

Nicole Yazolino
May 21, 2025 · 5 min read

PRODUCT HIGHLIGHTS
Multiple Size Alert Reduces Returns by 6%
As apparel shopping continues to shift from offline to online, more and more customers are forced to adjust to a new way of shopping.

Nicole Yazolino
Dec 23, 2020 · 4 min read
Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk
Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk
Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk
Our Solutions

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk