Corporate Privacy Notice

About us

Fit Analytics Innovation GmbH

Updated: December 29, 2023

Welcome to Fit Analytics Innovation GmbH! We are a German software company based in Berlin supporting partners across the globe to deliver sizing and style recommendations and advertising improvements to millions of shoppers worldwide by using the power of machine learning.

Fit Analytics Innovation GmbH (which we refer to as “Fit Analytics”, “us”, “we” or “our”), located at Rosenthaler Straße 36, 10178 Berlin, is the operator of the Fit Analytics corporate website https://www.fitanalytics.com (which we refer to as “our website”).

This corporate privacy notice explains how your personal data is processed when you visit our website and in connection with our corporate marketing activities. It does not apply to the use of our size, fit, and style solutions (such as Fit Finder or Product Suggestions) as a consumer.

Information We Collect

When you use our website or get in contact with us by using our contact form, we may collect the following categories of personal data:

1. Website Information

When you visit our website, our systems may collect technical information about your device and browser, such as:

IP address of the requesting computer (shortened/hashed);
Date and time of access;
Name and URL of retrieved file;
Website from which the access originated;
Operating system of your computer and your browser;
Name of your Internet access provider
Browser type and -version,
Operating system,
Referrer URL (previously visited page),
Host name of the accessing computer, and
Time of server request

Additional information may also be collected about how you use our website (for example which pages you browse and what content you interact with). This information is stored against numeric identifiers (e.g. cookie ids or hashed IP address) which does not directly identify you. Where required by law, we seek permission to store/access non-essential cookies and other data on your device - see Cookies below for more information.

2. Marketing Information

When you or your company completes one of our contact forms on our website, social media or other partner platforms (e.g. LinkedIn), respond to our adverts or interact with us at corporate marketing events, we may collect information about you:

Personal identification and employment information (first name, last name, job title, country, company, phone number, work email, website)
Correspondence message / communication

3. Product Admin and Support Tools

Contact Name, Contact Email Address, Contact Title, Contact Phone Number, Client Platform (Shopify, PrestaShop, etc.)

Contact Name, Contact Email Address, Contact Title, Contact Phone Number, Client Platform (Shopify, PrestaShop, etc.)
Client support information (Nature and description of the issue the client is facing, Previous issues reported, resolutions, and resolution metrics)
Analytics (Information about interactions with our product admin tools, including mouse movements, records of products or services purchased)

Client support information (Nature and description of the issue the client is facing, Previous issues reported, resolutions, and resolution metrics)

Analytics (Information about interactions with our product admin tools, including mouse movements, records of products or services purchased)

How We Use Information

We use the personal information collected to:

Provide our website and product admin tools
Support and respond to client queries and manage our potential and existing customer relationships
Understand how the website and product admin tools perform and how you interact them, to maintain and improve these services
To target advertising based on your and others use of our website and product admin tools

We may also share personal data for business/asset acquisition/disposal, legal, safety, and security reasons. This will only take place if we reasonably believe that disclosing the information is needed to comply with any valid legal process, governmental request, or applicable law, rule, or regulation.

How Long We Retain Information

We will retain information about you as follows:

Website information - We may keep website information for as long as we need it for the purposes set out in this privacy notice. We hash IP addresses promptly and your information collected in association with cookies will be anonymised when the cookie expires or is deleted.
Marketing information - We may keep any contact information you or your company provides us for as long as we believe you represent a client or prospective client, unless you ask us to delete it soon in accordance with your privacy rights.
Product admin and service tools - We may keep your account information for as long as your company informs us that you require it. The analysis and service query information we collect when you use our admin and support tools may be retained for as long as needed for our record keeping and product improvement purposes.

Website information - We may keep website information for as long as we need it for the purposes set out in this privacy notice. We hash IP addresses promptly and your information collected in association with cookies will be anonymised when the cookie expires or is deleted.
Marketing information - We may keep any contact information you or your company provides us for as long as we believe you represent a client or prospective client, unless you ask us to delete it soon in accordance with your privacy rights.
Product admin and service tools - We may keep your account information for as long as your company informs us that you require it. The analysis and service query information we collect when you use our admin and support tools may be retained for as long as needed for our record keeping and product improvement purposes.

Keep in mind that there may be legal requirements to store your data and we may need to keep data for longer if needed for legal, account or other legitimate corporate business purposes. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Cookies

Cookies simplify a variety of processes, one of which is to make your visit to the website easier, more pleasant, and more meaningful. Cookies are alphanumeric information files that are automatically stored by your browser on the hard drive of your computer when visiting our internet page or our blog. If you would like to opt out of the cookies we use on any of our websites you may do so by changing your preferences here or by blocking, deleting, or disabling them as your browser or device permits.

Cookies will neither damage your computer's hard drive nor forward personal data to us when enabling them. For example, we will use cookies to be able to identify you as a customer without making it necessary for you to log in again.

For purposes of need-based design and continuous optimization of our pages, we collect and use two types of cookies: essential and analytics cookies. You can choose which kind of cookies you want to accept on your device upon entering our website for the first time, and you are free to change your cookie settings at any time.

Essential cookies are needed for you to browse the website and use its features, so they can not be turned off. These cookies are set out based on our legitimate interest (Art. 6 I lit. (f) GDPR) to own and run a fully functional website. On the other hand, analytics cookies are optional cookies. They are needed to continuously improve our services. These cookies are provided by web analysis services ("Google Analytics" and "Hubspot"). If you consent to these cookies, they are placed on your device based on this consent (Art. 6 I lit. (a) GDPR).

You may prevent installation of all cookies by making the corresponding settings in the browser software; however, we expressly point out that this will prevent comprehensive use of all functions of this website. Alternatively, you can use the cookie consent banner on our website to choose whether to consent to use of optional cookies. You may also choose not to allow Google Analytics cookies on our and others websites by installing the Google Analytics Opt-out Browser Add-on.

The following cookies are used on our website and blog:

Website

NAME

PROVIDER

/Domain

PURPOSE

DURATION

ESSENTIAL

_cfuid

Cloudflare
cloudflare.com

Server Protection, Intrusion Detection and Performance Optimization

1 month

PREFERENCE

_gid

Google
Google.com

This cookie is installed by Google Analytics, and it is used to store information of how visitors use a website

1 day

cookieconsent_status

framer.com

Determines whether the user has accepted the cookie consent box

1 year

viewed_cookie_policy

blog: used to store whether or not a user has consented to the use of cookies

1 hour

PERFORMANCE

_ga_NYDYW77JRP

Google
Google.com

This cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.

1 year

cookielawinfo-checkbox-performance

blog: store the user consent for the cookies in the category "Performance"

1 1 months

MARKETING

IDE

Google
Google.com

Show Google ads on non-Google sites.

13 months in the EEA, Switzerland, and the UK and 24 months everywhere else

hubspotutk

hubspot
hubspot.com

This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.

13 months

_hssrc

hubspot
hubspot.com

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.

End of session

_hstc

hubspot
hubspot.com

These cookies are used to store information about how visitors use the site and to gather requests from the forms on the website.

13 months

_hssc

hubspot
hubspot.com

These cookies are used to store information about sessions of visitors in the site.

30 minutes

_fbp

Framer

Advertising services such as real-time bidding from third party advertisers

3 months

_gcl_au

Google Adsense

Used by Google Ad Sense for advertisement efficiency across websites using their services

3 months

Fit Analytics (FitA) Blog

Our Blog is one way to keep you updated about the latest developments in the market, our contribution or our technology. To create the Blog we are using Framer. In addition to cookies set on our website, additional cookies may be placed by WordPress. Please refer to Framer's privacy notice in this regard.

Additional Information and Contact Details

1. Data Transfer

We may collect your personal information from, transfer it to and store and process it in the United States and other countries outside of where you live. Whenever we share information outside of where you live, when we are legally required to do so, we make sure an adequate transfer mechanism is in place (for example, the European Commission’s Standard Contractual Clauses).

2. Lawful basis of processing (Users in the European Union, United Kingdom, Brazil and countries with similar laws)

As a user in the European Union or the United Kingdom we are only allowed to use your personal data on the basis of the legal framework set by GDPR, the UK GDPR and the LGPD. Fit Analytics typically relies on one or more of the following bases for this:

Contract: We are using your information because you, or a company you represent, contacted us about entering, or entered, into an agreement with us.
Consent: In some cases we’ll ask for consent to use your information for specific purposes (e.g. direct marketing).
Legal obligation: We might be required by law to use your information to comply with legal obligations, for example when we need to respond to valid legal requests.
Legitimate Interest: We are using some information collected on our website and product analytics tools to target marketing on partner websites and social media platforms. You can control this use via your cookie and tracking settings on our and their websites and platforms.:

3. Marketing Opt-out

At any time, you can opt-out of receiving offerings-related, promotions-related and inquiry response-related messages from Fit Analytics by using the unsubscribe options in the communication or by contacting us at using the details in the Contact section. Please note that it may take a little time for all of our systems to register your opt-out request and you may still receive marketing communications during this time.

4. Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

5. Children

Please note that our website and blog are not intended for users under the age of 18. We do not knowingly collect personal information from anyone under this age.

6. Privacy Rights

Privacy laws around the world, including in the UK, EU, and California, give users the right to control the handling of your personal information. These may include:

Information. The right to be told how your personal information is being used
Access. The right to receive a copy of your personal information
Correction. The right to correct inaccurate personal information we hold about you.
Deletion. The right to have your personal information deleted.
Object. The right to object to use of your personal information, including for direct marketing.
Non-discrimination. We will not hold it against you when you exercise your rights.

For more information or to contact us if you have questions or wish to exercise your rights, please contact us via the details in the Contact section.