Sizing Solution Company Fit Analytics Thrives as Independent Entity after Decoupling from Snap Inc.
March 4, 2024 | Sizing Solution Company Fit Analytics Thrives as Independent Entity after Decoupling from Snap Inc.
BERLIN — Fit Analytics — the German SaaS company behind the globally renowned sizing solution Fit Finder — is back in 2024 as Fit Analytics Innovation GmbH.
After the dissolution of Snap Inc's AR Enterprise Solutions (ARES) business unit in September 2023 of which Fit Analytics was an acquired technology, the Fit Analytics Innovation management team successfully reached an agreement with Snap Inc. to regain ownership of the Fit Analytics business, effective January 2024.
Despite the decoupling, retailers using Fit Finder on their ecommerce sites benefited from uninterrupted service during the transition time.
Fit Analytics Innovation GmbH remains headquartered in Berlin, Germany, led by Mar Mercadé (Managing Director and Global CEO) and Dr. Christoph Sawade (Managing Director and CTO), while being guided by Sebastian Schulze (Founder and Chairman of the Board). The North American business entity, Fit Analytics Innovation Inc., is managed by Irina Sulejmanović (CEO of North America).
Managing Director and Global CEO Mar Mercadé Meana explains, "We have been at the forefront of solving the same core problem for 14 years: sizing. The conviction and focus we have in helping create a world without returns, along with the learnings and experiences we have been lucky enough to accumulate over the last few years, made us a group of doubly-determined specialists deeply committed to solving sizing for apparel retail."
Managing Director and CTO Dr. Christoph Sawade remarks, "We care about the world. With our huge hunger for learning and collaborating, we share a deep belief that what we are doing is important not just for us as a company, but that what we are doing makes the world better. Our innovative sizing solutions significantly reduce waste and emissions in the fashion industry, underscoring our dedication to using technology to create a more sustainable future."
Founder and Chairman of the Board Sebastian Schulze adds, "After 14 years, we have unmatched domain expertise. Our product — Fit Finder — is used by millions of shoppers each month and delivers 4 billion monthly size recommendations. We are trusted by key retailers across international markets to solve sizing for their customers."
Irina Sulejmanović, CEO North America concludes, "We are confident in our ability to build a strong, independent, sustainable company with roots in key markets across the globe. Fit Analytics thrived in the past because our partners trusted us. Not only did we deliver excellent size advice for shoppers, but we always championed our relationships with retailers. We continue to see our client relationships strengthening as we embark on this new chapter together."
