GUIDE TO MACHINE LEARNING

Machine Learning and E-Commerce

As consumer behavior continues to evolve and more shoppers purchase online, innovative retailers know that various insights into their shoppers’ requirements will ensure they are able to meet the needs of their customers. This is where artificial intelligence (AI) and machine learning technology come in.

two women building a large art installation using string and cables - meant to represent machine learning
two women building a large art installation using string and cables - meant to represent machine learning
two women building a large art installation using string and cables - meant to represent machine learning
two women building a large art installation using string and cables - meant to represent machine learning

Machine Learning Algorithms

Machine learning is the fuel behind many platforms we are familiar with - Google, YouTube, Siri, and more. In fact, much of the recent progress in digital technology can be attributed to machine learning algorithms.

Modern artificial intelligence is powered by machine learning algorithms that are able to find and predict patterns within the data it’s given. These algorithms can digest vast amounts of data which could be words, clicks, and in general, any measurements that can be digitally collected.

Benefits of Machine Learning in Retail

three women in a business meeting around a table

The customer data collected by machine learning technology allows businesses to:

  • Make informed data-driven decisions

  • Create more accurate marketing plans

  • Enhance personalized services

  • Increase customer loyalty with a positive shopping experience

Improved customer relations, boosts in sales, and differentiation amongst competitors are some of the key goals apparel retailers aim for to stay ahead of the competitive curve. Machine learning (with its powerful algorithms) increases the likelihood of retailers achieving these business goals.

Fit Analytics' AI Fit Assistant

visual representation of the machine learning steps taken by Fit Finder

At the core of Fit Analytics’ platform lies its vast database of garment and fit information. With this data, our sophisticated platform is able to use advanced machine learning algorithms that help apparel retailers solve their customers’ size and fit problems.

Our suite of apparel e-commerce solutions attracts the world’s top apparel brands that want to solve sizing at scale and produce data-driven results.

Contact us to learn more about how our personalized size recommendations boost conversions and slash returns.

Discover a New World of
E-Commerce Technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2024 Fit Analytics

Discover a New World of
E-Commerce Technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2024 Fit Analytics

Discover a New World of
E-Commerce Technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2024 Fit Analytics