Case Studies
ARMEDANGELS
A three-month A/B test with AI size advisor Fit Finder resulted in a 29.9% conversion rate increase, 2.4% return rate decrease, and a projected 9x ROI for the sustainable fashion brand.
Company
ARMEDANGELS is made to make a difference. The brand creates products people love that are the least harmful to the planet and enable people to fight climate change by changing lifestyles. Beginning with the humble t-shirt in 2007, ARMEDANGELS has grown into a beloved lifestyle brand offering high-quality, ethical, fashionable, apparel for consumers who wish to shop mindfully while looking their best.
Market
Europe
Vertical
#Lifestyle
Challenges Faced
As a leading fair fashion brand in the DACH region, ARMEDANGELS began working with Fit Analytics in 2021 to support their goal of combatting negative environmental impact by reducing returns. The brand is famous for its denim - a category known in the apparel industry for some of the highest return rates of all clothing items.
The ARMEDANGELS team wanted to provide guidance to their shoppers to help them find the right size in denim, among other categories, while offering a personalized shopping experience to strengthen the relationship between shoppers and the visionary brand.
“We use the AI-based technology from Fit Finder to help customers find their correct size providing a better shopping experience while reducing returns. Fewer returns mean less waste and lower carbon emissions, aligning with our mission to create products people love with minimal harm to the planet. The smart sizing assistant supports our commitment to fighting climate change through innovation and responsibility.”
Teresa Winterwerber
Digital Merchandise Manager
Solution
After a short integration period, Fit Finder was successfully implemented into ARMEDANGELS’ online shop and was adopted by shoppers right away. An initial A/B test in 2021 resulted in an astounding 115% increase in net revenue per size-seeking visitor after returns. Shortly thereafter ARMEDANGELS became a long-term partner and has offered Fit Finder’s sizing solution to its shoppers ever since.
Results
Part of our commitment to excellence is continuously proving the added value we bring to our partners, whether they are new clients or long-term collaborations. ARMEDANGELS and Fit Analytics Innovation ran a new A/B test in 2024, 3 years after the original integration and test to revalidate performance. The test showed a 29.9% increase in conversion rate and a 2.4% reduction in return rate for shoppers using Fit Finder size advisor compared to those consulting a standard size chart. In addition, ARMEDANGELS benefited from a 47% increase in average order value and a 105.5% increase in revenue per visitor after returns for the same group, resulting in an impressive projected 9x ROI for Fit Finder.
Test setup
April 2024 - July 2024
105,000
A/B test with Fit Finder (“Variant”) versus size chart (“Control”)
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