Case Studies
Breuninger
Fit Finder API integration delivered a 40% conversion rate increase, 2% return rate decrease, and a 149% increase in size recommendations for luxury fashion house Breuninger.
Company
German luxury fashion and lifestyle department store Breuninger boasts a rich 140-year history of inspired fashions and deeply personalized, hosted shopping experiences. With 13 stores across Germany and Luxembourg, as well as a successful online shop, Breuninger is known for its thoughtfully curated selection of international designer and newcomer brands, offering a wide range of fashion, beauty, and home & living products.
Market
Europe
Vertical
#Lifestyle
Opportunity
Breuninger has a long history of providing professional, personal consultations to customers in their brick and mortar stores - an experience they sought to bring to their online shop. Their goal was to find a sizing solution that would provide the best online shopping experience while maintaining the personal touch. After a successful A/B test where Fit Finder delivered a 2.77% lower return rate compared to a competing sizing solution, Breuninger’s innovative team aimed to expand the personalization vision beyond the product page by integrating Fit Finder API, allowing shoppers to receive personalized size recommendations at an earlier stage of their journey.
“Being the perfect host is the main strategy of Breuninger - both in store and online. Our goal is to ensure personalization touch-points with the user throughout the entire customer journey and show them the best fitting size wherever it’s needed. We had already experienced Fit Finder size recommendations’ massive impact in multiple tests, so we knew Fit Analytics was the right partner to move forward with our vision of the perfect hosted experience. We went with Fit Finder API to make our vision of a unified, holistic personalization solution come to life. We’ve already seen great impact with Fit Finder API - and this is just the beginning.”
Daniel Rascher
Digital Product Manager
Solution
The Breuninger team used Fit Finder API to update the online experience to match their brand vision with a fully customized design and user flow, all while continuing to utilize Fit Analytics’ top performing UI elements and AI algorithms. The team expanded Fit Finder beyond the product detail page, offering personalized size advice in key locations across their site including size recommendations in user profiles and wishlists.
Results
A year-over-year comparison of Fit Finder widget vs API integration showed a 40% increase in conversion rate and a 2% decrease in return rate with Fit Finder API. Furthermore, the comparison showed higher engagement rates for the API experiences, resulting in an overall increase of 149% in size recommendations across the site.
Conclusion
Fit Finder API helped Breuninger bring its personalization vision to life and proved that when personalized advice is available, shoppers engage, ultimately leading to a bottom line benefit for the business. Fit Finder API enabled Breuninger to offer shoppers expert size advice while keeping true to their vision of the perfect hosted shopping experience.
Breuninger’s innovative application of Fit Finder is just the start. The retailer plans to further build out Fit Finder API and enable the size advice in even more locations on the site, while also expanding the technology into style recommendations, product suggestions, and virtual try on.
Test setup
Website
Test duration
6 months
Analysis criteria
Year over Year comparison
Test analysis
Fit Finder Widget vs. Fit Finder API
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