FIT CUES
Size guidance that doesn't wait to be asked
Fit Cues are at-a-glance size guidance that shows shoppers how a product runs, on every product page – no clicks required.
Some products don't run like the rest. A cue tells the shopper before they guess – giving hesitant shoppers the confidence to commit, and stopping confident shoppers from ordering the wrong size.
Positioned right where the shopper is choosing, each cue does two things: says how the item fits, and what to do about it.
No input required
The cue is on the product page before a shopper clicks or types their way to an answer. It reaches the ones who'd never engage a tool at all.
Specific to each product
The cue is about one item instead of generalising about the entire brand. Two products from the same brand can carry different cues, because they fit differently.
Built on outcomes
Each cue draws on what shoppers kept and returned when they bought that exact product. A simple read, backed by real-life behavior.
More sales, less bracketing, fewer returns.
Discover the heavy lifting our lightest product does.
More guidance for your shoppers
Fit Finder
A guided flow for shoppers who hesitate at the size selector — resolved with a personal recommendation.
AI Shopping Assistant
Conversational guidance across the full journey — discovery, product questions, and sizing, in one place.
