FITA INSIGHTS
COVID-19 and the 2020 Holiday Retail Season
By
Biki John
-
Oct 22, 2020
-
3 min read
Our e-book shares key purchasing and returns trends amidst the backdrop of COVID-19 and advises on how retailers can dominate their market share this 2020 holiday retail season.
Introduction
The apparel retail industry was one of the many sectors that bore the devastating brunt of COVID-19. The impact of the pandemic on the retail sector caused problems like store closures, loss of jobs, a decrease in footfall, and the inability to clear seasonal stock.
But it’s not all doom and gloom, since the first wave of the pandemic and as the months have gone by – surveys have shown that consumer behavior has shifted to purchasing items online. This means that retailers who are able to make the requisite changes and innovations that follow and meet the needs of their consumers will be rewarded.
With the pandemic still very much in existence, our latest e-book examines consumer behavior trends in light of the upcoming holiday season, purchasing and return predictions, the impact Thanksgiving closures in the States will have on consumer behavior, and finally – we recommend the actions physical stores and online retailers can take to position themselves to succeed during and post-COVID holiday season.
4 Interesting Learnings From Our Holiday Retail Season E-Book
COVID-19 has left shoppers hesitant to enter fitting rooms for health and safety reasons. A survey conducted by First Sight (retail predictive analytics company) reported that about 65% of women and 54% of men confirmed they would not feel safe trying on clothes in a fitting room.
Our modeling of 2018, 2019, and 2020 year-to-date data shows increases in total e-commerce purchases across the holiday season with a small spike immediately following the holiday season. Based on the model, we are forecasting a 73% increase in online purchases for Cyber Week 2020.
Not all verticals are affected equally and some verticals are coming out ahead of previous seasons.
Our returns trend report shows that, despite overall return rate averages falling 21% below historical averages, the return trend starts to uptick from the 2020 holiday season into January 2021.
Conclusion
Our e-book shares interesting purchasing and returns insights and from that, we were able to advise physical stores and online retail on how to be best prepared for the COVID-19 holiday season.
To learn more about how we can help you and support your specific needs Contact us.
Biki John
More Blog Articles
FITA INSIGHTS
The Evolution of Plus-Size Fashion
November 23, 2021
Nicole Yazolino
FITA INSIGHTS
Holiday Clothing is Making a Comeback
November 10, 2021
Whitney Buha
FITA INSIGHTS
The Future of Online Shopping
October 20, 2021
Whitney Buha
FITA INSIGHTS
What Are Smart Textiles and How Do They Work?
November 22, 2021
Nicole Yazolino
FITA INSIGHTS
Interview: Effective Scaling and Fostering Employee Advocacy with CPO Mar Mercadé Meana
October 14, 2021
Nicole Yazolino
FITA INSIGHTS
4 Tips to Prepare Your Apparel Store for Fall
September 6, 2021
Biki John
FITA INSIGHTS
Interview: An In-Depth Look into Personalization Retail
June 8, 2021
Biki John
FITA INSIGHTS
Amazon’s Continuous Evolution of the Personalized Shopping Experience
May 5, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
The Importance of Personalized Shopping in Today’s E-Commerce Climate
April 8, 2021
Biki John
FITA INSIGHTS
3 Key Tips to Boost Your Easter E-Commerce Sales
March 10, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
The Key Problem with Online Clothes Shopping
February 7, 2021
Biki John
FITA INSIGHTS
Consumer Shopping Behavior and Habits (2018 – 2020)
October 6, 2021
Biki John
3 Fit Analytics Partners Who Are Committed to Sustainability
August 11, 2021
Nicole Yazolino
FITA NEWS
How rebel is Making it Easier for Women to Shop Sport Clothing
July 14, 2021
Nicole Yazolino
FITA INSIGHTS
4 Great Ways for Retailers to Market Fit Finder
June 24, 2021
Nicole Yazolino
FITA INSIGHTS
Summer Shopping is Back
October 20, 2021
Whitney Buha
FITA NEWS
Cosmos Sport Partners with Fit Analytics to Bring the Best Fit to Greek Sports Enthusiasts
May 25, 2021
Nicole Yazolino
FITA INSIGHTS
How to Improve User Experience on Product Detail Pages
May 19, 2021
Whitney Buha
FITA INSIGHTS
Are Skinny Jeans Really Out?
April 21, 2021
Whitney Buha
FITA NEWS
Ridestore Provides North American Outdoor Shoppers with the Best Size Advice for Brand Dope Snow
May 14, 2021
Nicole Yazolino
FITA NEWS
rebel Partners with Fit Analytics to Solve Sizing for Australian Sports Shoppers
February 24, 2021
Nicole Yazolino
FITA NEWS
How Sports and Activewear Retail Changed Because of COVID-19
January 26, 2021
Nicole Yazolino
FITA INSIGHTS
Retail Returns Trends from 2020
January 21, 2021
Whitney Buha
FITA INSIGHTS
How Machine Learning Can Improve Your E-Commerce Business
June 23, 2020
Biki John
FITA NEWS
[VIDEO] The Future of Retail Technology: An Interview with Business Reporter UK
November 5, 2020
Nicole Yazolino
FITA PRODUCT HIGHLIGHTS
How to Reduce Returns
May 12, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
Find Your Fit with Fit Finder – An Interview with Dan Mayer, Head of Product
April 28, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
3 Ways Machine Learning can Improve User Experience in E-tail
June 4, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
How to Increase Sales in Retail
July 9, 2020
Biki John
FITA INSIGHTS
5 Ways to Prevent Online Shopping Cart Abandonment
January 15, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
10 Things You Need to Know About Fit Analytics
December 16, 2020
Biki John
FITA INSIGHTS
Pandemic Black Friday Results for the Books
December 9, 2020
Whitney Buha
FITA INSIGHTS
Holiday Shopping Trends 2020
November 12, 2020
Whitney Buha
FITA INSIGHTS
10 Years of Fit Analytics
October 28, 2020
Whitney Buha
FITA PRODUCT HIGHLIGHTS
Multiple Size Alert Reduces Returns by 6%
November 23, 2020
Whitney Buha
FITA INSIGHTS
Big Data and Sizing: An Interview with WDR
November 15, 2020
Nicole Yazolino
FITA INSIGHTS
The Impact of COVID on British High Street Retailers
August 26, 2020
Biki John
FITA INSIGHTS
Apparel FAQ with Senior Client Partner Irina Sulejmanovic
August 10, 2020
Nicole Yazolino
FITA INSIGHTS
Vanity Sizing and Size Charts: A Brief History
July 21, 2020
Nicole Yazolino
FITA INSIGHTS
What, Why, How, and When: The Omnichannel Experience
June 9, 2020
Kate Minnema
FITA INSIGHTS
COVID-19: The Impact on Global Buyer Behavior Follow-up
May 22, 2020
Kate Minnema
FITA INSIGHTS
4 E-commerce Trends Retailers Need in 2020
March 10, 2020
Fit Analytics
FITA INSIGHTS
The Ins and Outs from a Successful Black Friday & Cyber Monday
March 10, 2020
Fit Analytics
FITA INSIGHTS
Aéropostale Solves Sizing with Fit Finder
November 13, 2019
Fit Analytics
FITA INSIGHTS
Ridestore Connects With Customers Using Fit Finder
November 5, 2019
Fit Analytics
FITA INSIGHTS
Independence Day Special: 4 Great American Fashion Brands Who Are Fit for the Fourth
July 3, 2019
Fit Analytics
FITA INSIGHTS
The Apparel Insiders’ Guide to Shoptalk 2019
July 3, 2019
Fit Analytics
FITA NEWS
How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line
July 3, 2018
Fit Analytics
FITA NEWS
Ready to Share: Style Subscriptions, Plus-Size Rising, and the Science of Shape
July 3, 2018
Fit Analytics
FITA NEWS
Cyber Week Sizing at Scale from Fit Analytics
November 11, 2017
Fit Analytics
FITA NEWS
4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals
November 22, 2017
Fit Analytics
FITA EVENTS
7 Essential Sites for Apparel Industry Insiders
December 27, 2017
Fit Analytics
FITA NEWS
Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale
July 20, 2017
Fit Analytics
FITA NEWS
How Solving Sizing Delivered a 6.23% Increase in Net Sales for Alpha Industries
July 12, 2017
Fit Analytics
FITA NEWS
3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry
July 12, 2017
Fit Analytics
FITA NEWS
Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?
July 7, 2017
Fit Analytics
FITA NEWS
4 Key Questions Raised by Amazon’s Apparel Ambitions
July 7, 2017
Fit Analytics
FITA INSIGHTS
What Amazon’s Brick and Mortar Retail Revolution Means for Fashion’s Future
July 7, 2017
Sebastian Schulze
FITA INSIGHTS
Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?
November 22, 2016
Sebastian Schulze
FITA INSIGHTS
The Evolution of Plus-Size Fashion
November 23, 2021
Nicole Yazolino
FITA INSIGHTS
Holiday Clothing is Making a Comeback
November 10, 2021
Whitney Buha
FITA INSIGHTS
The Future of Online Shopping
October 20, 2021
Whitney Buha
FITA INSIGHTS
What Are Smart Textiles and How Do They Work?
November 22, 2021
Nicole Yazolino
FITA INSIGHTS
Interview: Effective Scaling and Fostering Employee Advocacy with CPO Mar Mercadé Meana
October 14, 2021
Nicole Yazolino
FITA INSIGHTS
4 Tips to Prepare Your Apparel Store for Fall
September 6, 2021
Biki John
FITA INSIGHTS
Interview: An In-Depth Look into Personalization Retail
June 8, 2021
Biki John
FITA INSIGHTS
Amazon’s Continuous Evolution of the Personalized Shopping Experience
May 5, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
The Importance of Personalized Shopping in Today’s E-Commerce Climate
April 8, 2021
Biki John
FITA INSIGHTS
3 Key Tips to Boost Your Easter E-Commerce Sales
March 10, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
The Key Problem with Online Clothes Shopping
February 7, 2021
Biki John
FITA INSIGHTS
Consumer Shopping Behavior and Habits (2018 – 2020)
October 6, 2021
Biki John
3 Fit Analytics Partners Who Are Committed to Sustainability
August 11, 2021
Nicole Yazolino
FITA NEWS
How rebel is Making it Easier for Women to Shop Sport Clothing
July 14, 2021
Nicole Yazolino
FITA INSIGHTS
4 Great Ways for Retailers to Market Fit Finder
June 24, 2021
Nicole Yazolino
FITA INSIGHTS
Summer Shopping is Back
October 20, 2021
Whitney Buha
FITA NEWS
Cosmos Sport Partners with Fit Analytics to Bring the Best Fit to Greek Sports Enthusiasts
May 25, 2021
Nicole Yazolino
FITA INSIGHTS
How to Improve User Experience on Product Detail Pages
May 19, 2021
Whitney Buha
FITA INSIGHTS
Are Skinny Jeans Really Out?
April 21, 2021
Whitney Buha
FITA NEWS
Ridestore Provides North American Outdoor Shoppers with the Best Size Advice for Brand Dope Snow
May 14, 2021
Nicole Yazolino
FITA NEWS
rebel Partners with Fit Analytics to Solve Sizing for Australian Sports Shoppers
February 24, 2021
Nicole Yazolino
FITA NEWS
How Sports and Activewear Retail Changed Because of COVID-19
January 26, 2021
Nicole Yazolino
FITA INSIGHTS
Retail Returns Trends from 2020
January 21, 2021
Whitney Buha
FITA INSIGHTS
How Machine Learning Can Improve Your E-Commerce Business
June 23, 2020
Biki John
FITA NEWS
[VIDEO] The Future of Retail Technology: An Interview with Business Reporter UK
November 5, 2020
Nicole Yazolino
FITA PRODUCT HIGHLIGHTS
How to Reduce Returns
May 12, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
Find Your Fit with Fit Finder – An Interview with Dan Mayer, Head of Product
April 28, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
3 Ways Machine Learning can Improve User Experience in E-tail
June 4, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
How to Increase Sales in Retail
July 9, 2020
Biki John
FITA INSIGHTS
5 Ways to Prevent Online Shopping Cart Abandonment
January 15, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
10 Things You Need to Know About Fit Analytics
December 16, 2020
Biki John
FITA INSIGHTS
Pandemic Black Friday Results for the Books
December 9, 2020
Whitney Buha
FITA INSIGHTS
Holiday Shopping Trends 2020
November 12, 2020
Whitney Buha
FITA INSIGHTS
10 Years of Fit Analytics
October 28, 2020
Whitney Buha
FITA PRODUCT HIGHLIGHTS
Multiple Size Alert Reduces Returns by 6%
November 23, 2020
Whitney Buha
FITA INSIGHTS
Big Data and Sizing: An Interview with WDR
November 15, 2020
Nicole Yazolino
FITA INSIGHTS
The Impact of COVID on British High Street Retailers
August 26, 2020
Biki John
FITA INSIGHTS
Apparel FAQ with Senior Client Partner Irina Sulejmanovic
August 10, 2020
Nicole Yazolino
FITA INSIGHTS
Vanity Sizing and Size Charts: A Brief History
July 21, 2020
Nicole Yazolino
FITA INSIGHTS
What, Why, How, and When: The Omnichannel Experience
June 9, 2020
Kate Minnema
FITA INSIGHTS
COVID-19: The Impact on Global Buyer Behavior Follow-up
May 22, 2020
Kate Minnema
FITA INSIGHTS
4 E-commerce Trends Retailers Need in 2020
March 10, 2020
Fit Analytics
FITA INSIGHTS
The Ins and Outs from a Successful Black Friday & Cyber Monday
March 10, 2020
Fit Analytics
FITA INSIGHTS
Aéropostale Solves Sizing with Fit Finder
November 13, 2019
Fit Analytics
FITA INSIGHTS
Ridestore Connects With Customers Using Fit Finder
November 5, 2019
Fit Analytics
FITA INSIGHTS
Independence Day Special: 4 Great American Fashion Brands Who Are Fit for the Fourth
July 3, 2019
Fit Analytics
FITA INSIGHTS
The Apparel Insiders’ Guide to Shoptalk 2019
July 3, 2019
Fit Analytics
FITA NEWS
How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line
July 3, 2018
Fit Analytics
FITA NEWS
Ready to Share: Style Subscriptions, Plus-Size Rising, and the Science of Shape
July 3, 2018
Fit Analytics
FITA NEWS
Cyber Week Sizing at Scale from Fit Analytics
November 11, 2017
Fit Analytics
FITA NEWS
4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals
November 22, 2017
Fit Analytics
FITA EVENTS
7 Essential Sites for Apparel Industry Insiders
December 27, 2017
Fit Analytics
FITA NEWS
Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale
July 20, 2017
Fit Analytics
FITA NEWS
How Solving Sizing Delivered a 6.23% Increase in Net Sales for Alpha Industries
July 12, 2017
Fit Analytics
FITA NEWS
3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry
July 12, 2017
Fit Analytics
FITA NEWS
Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?
July 7, 2017
Fit Analytics
FITA NEWS
4 Key Questions Raised by Amazon’s Apparel Ambitions
July 7, 2017
Fit Analytics
FITA INSIGHTS
What Amazon’s Brick and Mortar Retail Revolution Means for Fashion’s Future
July 7, 2017
Sebastian Schulze
FITA INSIGHTS
Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?
November 22, 2016
Sebastian Schulze
FITA INSIGHTS
The Evolution of Plus-Size Fashion
November 23, 2021
Nicole Yazolino
FITA INSIGHTS
Holiday Clothing is Making a Comeback
November 10, 2021
Whitney Buha
FITA INSIGHTS
The Future of Online Shopping
October 20, 2021
Whitney Buha
FITA INSIGHTS
What Are Smart Textiles and How Do They Work?
November 22, 2021
Nicole Yazolino
FITA INSIGHTS
Interview: Effective Scaling and Fostering Employee Advocacy with CPO Mar Mercadé Meana
October 14, 2021
Nicole Yazolino
FITA INSIGHTS
4 Tips to Prepare Your Apparel Store for Fall
September 6, 2021
Biki John
FITA INSIGHTS
Interview: An In-Depth Look into Personalization Retail
June 8, 2021
Biki John
FITA INSIGHTS
Amazon’s Continuous Evolution of the Personalized Shopping Experience
May 5, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
The Importance of Personalized Shopping in Today’s E-Commerce Climate
April 8, 2021
Biki John
FITA INSIGHTS
3 Key Tips to Boost Your Easter E-Commerce Sales
March 10, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
The Key Problem with Online Clothes Shopping
February 7, 2021
Biki John
FITA INSIGHTS
Consumer Shopping Behavior and Habits (2018 – 2020)
October 6, 2021
Biki John
3 Fit Analytics Partners Who Are Committed to Sustainability
August 11, 2021
Nicole Yazolino
FITA NEWS
How rebel is Making it Easier for Women to Shop Sport Clothing
July 14, 2021
Nicole Yazolino
FITA INSIGHTS
4 Great Ways for Retailers to Market Fit Finder
June 24, 2021
Nicole Yazolino
FITA INSIGHTS
Summer Shopping is Back
October 20, 2021
Whitney Buha
FITA NEWS
Cosmos Sport Partners with Fit Analytics to Bring the Best Fit to Greek Sports Enthusiasts
May 25, 2021
Nicole Yazolino
FITA INSIGHTS
How to Improve User Experience on Product Detail Pages
May 19, 2021
Whitney Buha
FITA INSIGHTS
Are Skinny Jeans Really Out?
April 21, 2021
Whitney Buha
FITA NEWS
Ridestore Provides North American Outdoor Shoppers with the Best Size Advice for Brand Dope Snow
May 14, 2021
Nicole Yazolino
FITA NEWS
rebel Partners with Fit Analytics to Solve Sizing for Australian Sports Shoppers
February 24, 2021
Nicole Yazolino
FITA NEWS
How Sports and Activewear Retail Changed Because of COVID-19
January 26, 2021
Nicole Yazolino
FITA INSIGHTS
Retail Returns Trends from 2020
January 21, 2021
Whitney Buha
FITA INSIGHTS
How Machine Learning Can Improve Your E-Commerce Business
June 23, 2020
Biki John
FITA NEWS
[VIDEO] The Future of Retail Technology: An Interview with Business Reporter UK
November 5, 2020
Nicole Yazolino
FITA PRODUCT HIGHLIGHTS
How to Reduce Returns
May 12, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
Find Your Fit with Fit Finder – An Interview with Dan Mayer, Head of Product
April 28, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
3 Ways Machine Learning can Improve User Experience in E-tail
June 4, 2020
Biki John
FITA PRODUCT HIGHLIGHTS
How to Increase Sales in Retail
July 9, 2020
Biki John
FITA INSIGHTS
5 Ways to Prevent Online Shopping Cart Abandonment
January 15, 2021
Biki John
FITA PRODUCT HIGHLIGHTS
10 Things You Need to Know About Fit Analytics
December 16, 2020
Biki John
FITA INSIGHTS
Pandemic Black Friday Results for the Books
December 9, 2020
Whitney Buha
FITA INSIGHTS
Holiday Shopping Trends 2020
November 12, 2020
Whitney Buha
FITA INSIGHTS
10 Years of Fit Analytics
October 28, 2020
Whitney Buha
FITA PRODUCT HIGHLIGHTS
Multiple Size Alert Reduces Returns by 6%
November 23, 2020
Whitney Buha
FITA INSIGHTS
Big Data and Sizing: An Interview with WDR
November 15, 2020
Nicole Yazolino
FITA INSIGHTS
The Impact of COVID on British High Street Retailers
August 26, 2020
Biki John
FITA INSIGHTS
Apparel FAQ with Senior Client Partner Irina Sulejmanovic
August 10, 2020
Nicole Yazolino
FITA INSIGHTS
Vanity Sizing and Size Charts: A Brief History
July 21, 2020
Nicole Yazolino
FITA INSIGHTS
What, Why, How, and When: The Omnichannel Experience
June 9, 2020
Kate Minnema
FITA INSIGHTS
COVID-19: The Impact on Global Buyer Behavior Follow-up
May 22, 2020
Kate Minnema
FITA INSIGHTS
4 E-commerce Trends Retailers Need in 2020
March 10, 2020
Fit Analytics
FITA INSIGHTS
The Ins and Outs from a Successful Black Friday & Cyber Monday
March 10, 2020
Fit Analytics
FITA INSIGHTS
Aéropostale Solves Sizing with Fit Finder
November 13, 2019
Fit Analytics
FITA INSIGHTS
Ridestore Connects With Customers Using Fit Finder
November 5, 2019
Fit Analytics
FITA INSIGHTS
Independence Day Special: 4 Great American Fashion Brands Who Are Fit for the Fourth
July 3, 2019
Fit Analytics
FITA INSIGHTS
The Apparel Insiders’ Guide to Shoptalk 2019
July 3, 2019
Fit Analytics
FITA NEWS
How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line
July 3, 2018
Fit Analytics
FITA NEWS
Ready to Share: Style Subscriptions, Plus-Size Rising, and the Science of Shape
July 3, 2018
Fit Analytics
FITA NEWS
Cyber Week Sizing at Scale from Fit Analytics
November 11, 2017
Fit Analytics
FITA NEWS
4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals
November 22, 2017
Fit Analytics
FITA EVENTS
7 Essential Sites for Apparel Industry Insiders
December 27, 2017
Fit Analytics
FITA NEWS
Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale
July 20, 2017
Fit Analytics
FITA NEWS
How Solving Sizing Delivered a 6.23% Increase in Net Sales for Alpha Industries
July 12, 2017
Fit Analytics
FITA NEWS
3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry
July 12, 2017
Fit Analytics
FITA NEWS
Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?
July 7, 2017
Fit Analytics
FITA NEWS
4 Key Questions Raised by Amazon’s Apparel Ambitions
July 7, 2017
Fit Analytics
FITA INSIGHTS
What Amazon’s Brick and Mortar Retail Revolution Means for Fashion’s Future
July 7, 2017
Sebastian Schulze
FITA INSIGHTS
Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?
November 22, 2016
Sebastian Schulze
Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk
Our Solutions
Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk
Our Solutions
Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.
Let’s Talk
Our Solutions