FITAI INSIGHTS

The AI trap tech leaders keep walking into

By

FitAI Team

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Too many leaders are backing their companies into a dead end: handing their core capabilities over to generic AI models. That’s the warning from Fit Analytics Innovation CEO Mar Mercadé in a recent interview with leadership speaker Adam Mendler

Mar's point: off-the-rack AI can’t solve problems it was never built for – and it gives you zero advantage when competitors and clients have access to the exact same thing. That's why Fit Analytics Innovation builds models tailored specifically for sizing rather than forwarding one-size-fits-all advice from generic intelligence to shoppers.

Adam and Mar covered lots of interesting ground, including the value of playing the long game, what hires will make and break your company, and more. Read the full interview here.

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FitAI Team

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Discover a New
World of E-Commerce
Technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics

Discover a new world of
e-commerce technology

Get in touch to learn how Fit Analytics can support your business needs with size and personalization technologies.

Let’s Talk

© 2026 Fit Analytics